Recipe Store Business Plan

Overview:

This is a special kind of grocery store/ supermarket that sells grocery items in the form of recipes. Items will be delivered to customers in the exact quantity to reduce wastage and cost.

Executive Summary:

During the lockdown period, the tendency of running the family together by every member improved. Before the period, the practice was not widespread in our part of the globe. In the case of both men and women working, they tend to buy food through food delivery facilities. But in the changed situations, such families are more likely to cook food for themselves. Currently, the families shall go out and wander in various shops to find ingredients to prepare. It will take a lot of time and effort. Besides that, many ingredient items become wasted after the process of cooking.

Instead of buying ingredients in the traditional way of kilograms and liters, they will tend to be more comfortable if they are available in just the required quantity.

This business will showcase recipes and packages of ingredients available in the exact quantity of each item in the recipe. Wastage of ingredients will be reduced to the minimum, and finding items will become very easy. The packages shall be available in quantity for one person, five persons, ten persons, etc.

Financial Information:

A minimum store can be set-up with capital, not more than Rupees 7 lakhs.

A mini supermarket can be set-up with a capital of Rupees 30 lakhs.

A sophisticated store can be established with an investment of Rupees 80 lakhs-1 crore. But multiple locations will increase cost based on the number of stores and the management infrastructure envisioned.

(Figures mentioned are approximate. It may be put differently in the original business plan because figures added in the original business plan will be corrected time to tome for more accuracy)

Marketing and Sales:

A new concept will grab the attention of people very quickly. Advertise in social media platforms extensively to get the first attention. Before doing so, don’t forget to mark your boundaries. Deciding on your geographical and demographical boundaries will help you to curtail your advertisement cost. It is how you make happy the initial customers will choose further moves. Take special care to satisfy the initial customers as they spread word of mouth, which is critical for the organization’s success.

The door delivery model will enhance the customer reach. After the lockdown period, the customers may tend to stay inside as the delivery system become a habit.

Cooking competition, Recipe competition, etc. can be organized as an effort to build brand awareness.

Operations Brief:

You may set 3 levels of urgency for the customers who order for door delivery. For quick orders, you can charge premium delivery charges, and the least urgent can deliver free of charges.

You should have a clear understanding of the recipes on display. You can also keep changing the recipes to keep customer enthusiasm.

Besides the title of the recipe, clear guidelines to cook and nutrition values shall be provided to each buyer. You may create beautiful images of cooked food to encourage people to buy new items.

Remarks:

This business has potential in any part of the country. But be careful to add local taste in recipes choosing. Entrepreneurs are free to adapt the idea based on their imagination.

Short Business Plan Includes the Following Titles

1. Setting Up the Premises
2. The Problem
3. The Solution
4. The Target Market
5. Business Model
6. General Competition Analysis
7. Competitive Advantage
8. Operational Framework
9. Sample Market Analysis
10. Financials & Other Key Metrics
11.  Revenue Projection (3 Years)
12. Expenses Chart
    1. Investment Plan
    2. Profit Projection for the First Year
    3. Marketing & Promotional Strategies
13. Finding Suitable Recipes
14. Perishable Items
15. Managing Perishable Items
16. Finding a Store Location
17. Setting up the Store
18. Human Resources
19. Packaging of items
20. After Sale Communication

Financials & Other Key Metrics

Revenue Projection (3 Years)

Expenses Chart

1.  Investment Plan
2. Profit Projection for the First Year
3. Marketing & Promotional Strategies

Sold by: ATBC

GSTIN: 32AJJPM11752ZH

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Disclaimer:

Images shown here are not the photos of the original product, but a graphical representation. The looks of the original product may vary.