Case Studies 1

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All Case 5
Purpose Realignment in a Legacy Food Brand
Purpose Realignment in a Legacy Food Brand
A forty-year-old, well-known food brand in the MENA and CIS markets had grown, but not…
From Survival Mode to Market Leadership in Bakery & Ready-to-Eat
From Survival Mode to Market Leadership in Bakery & Ready-to-Eat
A UAE-based food company in bakery and ready-to-eat products had already travelled a difficult road.…
Building a Purpose-Led Electronics Retail Brand
Building a Purpose-Led Electronics Retail Brand
A small but ambitious consumer durables retailer in India operated five outlets in a single…
Turning a Dry Fruits Retailer into a Healthy Snacking Movement
Turning a Dry Fruits Retailer into a Healthy Snacking Movement
A small retail chain specialising in dry fruits, chocolates, and premium foods approached ATBC when…
Winning with Focus in Office Furniture
Winning with Focus in Office Furniture
A company operating in the office furniture segment in India and the UAE was generating…