The lockdown due to coronavirus is an unprecedented event to rethink how we do business and the changes that can bring to the ecosystem to make it more sustainable. Growth is the most critical term that drives every business organization. For publicly listed companies, quarter to quarter growth is inevitable, and failing to meet the expectations of the market may lead to the collapse of the company. Even in private companies, the day-to-day business impulse is on the basis of its growth plans. But where did the term 'growth' come into businesses as a driving force?