International Brand Archives - ATBC

'Disruption' is an expression that profusely started using when technology started producing solutions by interfering with traditional ways of solutions. In other words, the conventional arrangements failed when the new technology started providing better solutions. There was a chase between the two; means technology succeeded after fighting with attitudes, practices, and customs. What, if every such deed faces a natural disruption. That is what is going to happen with this coronavirus lockdown. The technology solutions are yet to succeed with the said attitudes, practices and customs are getting a golden chance to make a free hit.

This article is written while on seclusion due to the coronavirus, at my ancestral home. I'm thinking about the economic changes that may occur post to this quarantine period. I'm a bit scared and a little excited as well while thinking about the post lockdown period. Scary because I believe several businesses will lose this battle and close their account book. That will be an unavoidable event, and we can do nothing to save them. But on the other end, I'm excited because of the hope that opportunities that this crisis may create. Every disruption comes with an abundance of new chances to create wealth. Let's have a look, what will be the changes that are going to happen to existing businesses and then how new the opportunities will be.